Brooklands Museum
The Challenge
The old Brooklands Museum website was nearly ten years old and doing little to excite website users and convert them to museum visitors.
The new website needed a complete change to the site architecture, images and updates to the branding. It was essential that the new website allows visitors to learn about Brooklands and start discovering all the amazing exhibits and events taking place at the museum.
We won our pitch and got the task of making the clients vision come alive.
Our Approach
We worked closely with our friends at Premm Design to deliver a website that not only looks amazing, but is easy to navigate and clearly presents a wealth of content and imagery about the amazing Brooklands Museum.
During a series of meetings with the Marketing team at Brooklands Museum, we explored the different audiences that the museum website needed to work for and what they would want to do on the website. These included, different ages and other various demographics. With this in mind, we planned an entire new website, exploring the architecture via a series of sitemaps. When the site was built, we added 301 redirects to ensure that old URL's go to their new pages.
Brooklands Museum is host to amazing buildings, vehicles, objects and events. On the new website we wanted to create a "window" into this amazing historical world and give visitors an immediate impression of how informative, fun and exciting visiting Brooklands Museum will be for them.
A new colour scheme was introduced to differentiate the different sections, (such as Museum, Concorde, Shop and Members) but maintains the Museum brand across the whole site. We built an interactive map of the site so that visitors can discover what they want to view when they visit and get familiar with the museum in advance.
ConcreteCMS has been used as the platform and gives museum staff a cutting-edge system that enables them to easily make changes as they view the site and provides the flexibility to update their content with nearly no input from us. This was really important to Brooklands Museum because they wanted to be as self-sufficient as possible with the daily running of the website.
Our High Performance web hosting with Litespeed cache means the site has very fast page loading times. Since going live, the website has resulted in an increase in traffic with a decreased bounce rate. Thanks to a cutting edge platform and excellent hosting set up, the site runs smoothly, reaching over 8,000 visitors a day*.
Over the last 8+ years, we have supported Brooklands Museum, helping them to transition technically during staff changes, develop new functionality, launch new events and roll out a rebrand across the website in 2021.
* Peak daily traffic figure as measured in Google Analytics
Results
The project has been a huge success in the following ways...
- Bounce rate reduced by >20%
- Flexible CMS, easy to make website changes in-house
- Pages/Session increased by >25%
- Redesign based on existing site, going strong after 5+ years
95+
Happy clients150+
Websites in our care9+
Years trading94%
Client retention
Great personal service from Made Simple Media to understand our requirements, and explain every step in the design process for our new website. They are always on hand to give support and guidance, and we now have a professional website that is attractive and easy to manage. Many thanks!
Peter, Henfield Theatre Company
Very helpful and professional company and people. They created a trading website for us and were able to even provide the SEO back up and continuing support. The website has been running now for a few years and has increased the online sales dramatically. Very supportive with changes as required. Would definitely recommend.
Adam Stally
Dave was so patient and understanding when it came to explaining the process and how things work. I highly recommend MSM to anyone who needs that extra help understanding the fundamentals of website building.
Matt, Land Solutions (South) Ltd
We are delighted with the quality of our new website, which has enabled us to effectively communicate our various areas of work and build an engaged and increasingly active audience. The common-sense design and easy-to-navigate structure has also helped us establish our organisational identity following a full rebrand in 2017. The support has been excellent throughout.
Jack Dixon, Imperial Health Charity
We commissioned David at Made Simple Media to build our website for About Mortgages. David was responsive, incredibly patient, on budget and provided a great finished product that we're delighted with.
Paul, About Mortgages
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