The Challenge
Wake QA was founded in 2003 by its current chairman, former airline captain and UK CAA Inspector Simon Wake and has remained a close-knit family company within the UK ever since. Wake QA remains the only British company to receive IATA accredited organisation status, an emblem of our team’s professionalism and effort into understanding and performing aviation audits.
The client wanted a new, more professional website that better conveyed their service offering and was designed so that information could be accessed via industry or service.
Our Approach
In addition to designing and building their new website, WakeQA asked us to rewrite the website copy, so we analysed their current copy and learned about their organisation so we fully understood who they are and who their target audiences are.
Once this was done, new copy was created whilst the new site was being designed and built. We consulted various team members within WakeQA to ensure everyone was happy and the new site accurately portrays their business and services.
Update May 2024: The client are now taking their business to the next level, so asked us to redesign the site to support that. We revised the whole design and architecture, added 301 redirects to the new pages and relaunched the site within a narrow timescale. The client are thrilled with the result!
Results
The project has been a huge success in the following ways...
- Low 35.14% Bounce Rate
- Easier to make website updates
- More appealing to target audience
- Stunning new brochure to help sell services
95+
Happy clients150+
Websites in our care9+
Years trading94%
Client retention
Having never had the responsibility of creating a new website for the business before, Made Simple Media could not have made it a more easier and pleasurable experience. From the initial meeting to the end product, we could not have been happier. Made Simple Media quickly grasped what we were looking to achieve in both design style and function.
Tanya
Due to business expansion I needed to make some amendments to a existing WordPress website. I asked Made Simple Media for some suggestions on the ideas I had and he was super helpful and came up with some great ideas to make the website perform and navigate better. Him and his team then did a great job in putting the ideas to practice and I was kept informed as the work was underway. Highly recommend Dave and his team!
Matthew Naylor, The Performance Zone
We are delighted with the quality of our new website, which has enabled us to effectively communicate our various areas of work and build an engaged and increasingly active audience. The common-sense design and easy-to-navigate structure has also helped us establish our organisational identity following a full rebrand in 2017. The support has been excellent throughout.
Jack Dixon, Imperial Health Charity
Very helpful and professional company and people. They created a trading website for us and were able to even provide the SEO back up and continuing support. The website has been running now for a few years and has increased the online sales dramatically. Very supportive with changes as required. Would definitely recommend.
Adam Stally
Dave was so patient and understanding when it came to explaining the process and how things work. I highly recommend MSM to anyone who needs that extra help understanding the fundamentals of website building.
Matt, Land Solutions (South) Ltd
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