The Badminton Zone
Web Design & Development ConcreteCMS Hosting Maintenance & Support
The Challenge
With over 15 years of coaching experience from beginners to full-time Internationals, Dean and David are expert badminton coaches.
They wanted an agency who could create a platform where users can access their video lessons so that they can learn how to improve all aspects of their badminton game.
The result is The Badminton Zone, a cost-effective resource, now fully-endorsed by Badminton England!
Our Approach
The Badminton Zone is a membership site where users can join and watch videos to improve their game. Videos are listed in different coaching plans and users can work through an entire coaching plan or watch a specific lesson, then leave and come back in the future. All user progress is stored in the "My Zone" area of the site.
We integrated a video CDN to remove and manage load on the website itself and provide seamless video content for the users. Users can sign up and pay for their subscription monthly or yearly using their credit or debit card.
When users sign-up, they are on the free plan and can watch a limited number of videos to get a flavour of The Badminton Zone. As they subscribe to a paid-plan, all the videos become available and they can choose different categories, depending on the area of interest. As users watch videos, the website shows their progress and saves it to My Zone, so they can easily come back and continue watching where they left off.
The client was fully involved and approved every step and enjoyed having extensive input in the direction of the project.
We spent time planning the project thoroughly with the client, through the use of a sitemap, then on to wireframes and the user journey. After this we designed the Home page and once approved by the client, we moved onto the other page designs.
Development of the front-end website was undertaken in parallel with the logged in section, delivering the project as quickly as possible. The result is a cost-effective, membership website, with the option to build more functionality on top of it in the future.
Results
Client testimonial...
It has been a pleasure working with Dave and his team at Made Simple Media. At our initial meeting Dave took the time to understand our project but also took the time to get to know us. We felt confident right from the start that we had picked a reliable and professional team to set up our website.
We are so delighted with our business and Made Simple Media deserve huge credit for making our project come to life. We look forward to continuing our relationship with Dave and the team.
Dean and David, The Badminton Zone
95+
Happy clients150+
Websites in our care9+
Years trading94%
Client retention
Very helpful and professional company and people. They created a trading website for us and were able to even provide the SEO back up and continuing support. The website has been running now for a few years and has increased the online sales dramatically. Very supportive with changes as required. Would definitely recommend.
Adam Stally
We commissioned David at Made Simple Media to build our website for About Mortgages. David was responsive, incredibly patient, on budget and provided a great finished product that we're delighted with.
Paul, About Mortgages
Great personal service from Made Simple Media to understand our requirements, and explain every step in the design process for our new website. They are always on hand to give support and guidance, and we now have a professional website that is attractive and easy to manage. Many thanks!
Peter, Henfield Theatre Company
We started working with David at Made Simple Media when we needed alterations and pages added to our website. He has advised us well on what we might like to add, has always been a pleasure to deal with, is reliable, and responds quickly. I would highly recommend working with David and MSM!
Ella, Park Avenue Recruitment
We are delighted with the website that Made Simple Media created for St Andrew's Church, N16. They really understood our vision for the project and turned it into reality, whilst suggesting additional ideas throughout. The whole project was seamless and enjoyable.
Stuart Smith, The Smithy Creative
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