The Badminton Zone
Web Design & Development ConcreteCMS Hosting Maintenance & Support
The Challenge
With over 15 years of coaching experience from beginners to full-time Internationals, Dean and David are expert badminton coaches.
They wanted an agency who could create a platform where users can access their video lessons so that they can learn how to improve all aspects of their badminton game.
The result is The Badminton Zone, a cost-effective resource, now fully-endorsed by Badminton England!
Our Approach
The Badminton Zone is a membership site where users can join and watch videos to improve their game. Videos are listed in different coaching plans and users can work through an entire coaching plan or watch a specific lesson, then leave and come back in the future. All user progress is stored in the "My Zone" area of the site.
We integrated a video CDN to remove and manage load on the website itself and provide seamless video content for the users. Users can sign up and pay for their subscription monthly or yearly using their credit or debit card.
When users sign-up, they are on the free plan and can watch a limited number of videos to get a flavour of The Badminton Zone. As they subscribe to a paid-plan, all the videos become available and they can choose different categories, depending on the area of interest. As users watch videos, the website shows their progress and saves it to My Zone, so they can easily come back and continue watching where they left off.
The client was fully involved and approved every step and enjoyed having extensive input in the direction of the project.
We spent time planning the project thoroughly with the client, through the use of a sitemap, then on to wireframes and the user journey. After this we designed the Home page and once approved by the client, we moved onto the other page designs.
Development of the front-end website was undertaken in parallel with the logged in section, delivering the project as quickly as possible. The result is a cost-effective, membership website, with the option to build more functionality on top of it in the future.
Results
Client testimonial...
It has been a pleasure working with Dave and his team at Made Simple Media. At our initial meeting Dave took the time to understand our project but also took the time to get to know us. We felt confident right from the start that we had picked a reliable and professional team to set up our website.
We are so delighted with our business and Made Simple Media deserve huge credit for making our project come to life. We look forward to continuing our relationship with Dave and the team.
Dean and David, The Badminton Zone
95+
Happy clients150+
Websites in our care9+
Years trading94%
Client retention
I honestly could not of fell on my feet more with made simple media. Everything I asked for has been done, simplifying things i was unsure about and basically made what I had in my head become a reality. A big thing for me is the availability of being able to get in touch when needed to and this was no issue what so ever. I can’t thank you enough Dave
Bobby Lord, Independant Jewellery
Having never had the responsibility of creating a new website for the business before, Made Simple Media could not have made it a more easier and pleasurable experience. From the initial meeting to the end product, we could not have been happier. Made Simple Media quickly grasped what we were looking to achieve in both design style and function.
Tanya
Very helpful and professional company and people. They created a trading website for us and were able to even provide the SEO back up and continuing support. The website has been running now for a few years and has increased the online sales dramatically. Very supportive with changes as required. Would definitely recommend.
Adam Stally
Great personal service from Made Simple Media to understand our requirements, and explain every step in the design process for our new website. They are always on hand to give support and guidance, and we now have a professional website that is attractive and easy to manage. Many thanks!
Peter, Henfield Theatre Company
We are delighted with the quality of our new website, which has enabled us to effectively communicate our various areas of work and build an engaged and increasingly active audience. The common-sense design and easy-to-navigate structure has also helped us establish our organisational identity following a full rebrand in 2017. The support has been excellent throughout.
Jack Dixon, Imperial Health Charity
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