Cecil Macdonald
The Challenge
Cecil Macdonald are a leading supplier of branded beers, wines, spirits, and snacking products to the UK Travel Retail market.
Cecil Macdonald approached us because the old website was well out of date and the client wanted a simpler brochure site, but of high quality to appeal to their industry contacts.
The new site was to act as a way for brand owners to find out more about the clients business, when doing their research.
Our Approach
We involved the whole Leadership Team to make sure everyone had input, so we were creating a website that was going to be popular with the team. Getting this stakeholder investment means we get things right at every stage.
On the About page we featured the Leadership Team to promote transparency and connect faces to the Cecil Macdonald name. This promotes a friendly, local company, in this corporate space, who are an important player, offering their clients great service.
We created a secondary theme for Ambassadors Choice, to promote the AC branding and offer a contrast with the Cecil Macdonald side of the business.
A page was also added to showcase the clients new Snackboxes collaboration with Jaq out the Box, including a product gallery to show the Snackboxes to potential interested parties.
The website is based on an easy-to-use CMS, backed up by full agency support from our team.
Results
The project has been a huge success in the following ways...
- Aligned with new branding
- Easier to make website updates
- Simplified, easy-to-read new website
- Alternative theme for Ambassadors Choice
95+
Happy clients150+
Websites in our care9+
Years trading94%
Client retention
We commissioned David at Made Simple Media to build our website for About Mortgages. David was responsive, incredibly patient, on budget and provided a great finished product that we're delighted with.
Paul, About Mortgages
Having never had the responsibility of creating a new website for the business before, Made Simple Media could not have made it a more easier and pleasurable experience. From the initial meeting to the end product, we could not have been happier. Made Simple Media quickly grasped what we were looking to achieve in both design style and function.
Tanya
We started working with David at Made Simple Media when we needed alterations and pages added to our website. He has advised us well on what we might like to add, has always been a pleasure to deal with, is reliable, and responds quickly. I would highly recommend working with David and MSM!
Ella, Park Avenue Recruitment
Due to business expansion I needed to make some amendments to a existing WordPress website. I asked Made Simple Media for some suggestions on the ideas I had and he was super helpful and came up with some great ideas to make the website perform and navigate better. Him and his team then did a great job in putting the ideas to practice and I was kept informed as the work was underway. Highly recommend Dave and his team!
Matthew Naylor, The Performance Zone
I am Chief Executive of a charity. When I took over our website crashed and we lost all our data. We switched hosts to Made Simple Media, took on a brand new CMS and we have never looked back. Dave was fantastic then and remains so. Always approachable, quick to respond and great tools to help you on your way.
Matthew Sykes, Sir Simon Milton Foundation
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