At Home Estates
Web Design & Development ConcreteCMS Hosting Maintenance & Support
The Challenge
At Home are leaders in leveraging digital in order to market their properties over and above what the competition are able to do.
The client wanted a new "bespoke" website to replace their "package" one. This would be more flexible, removing editing limitations so that their SEO Agency could promote the new website to it's maximum potential.
The old website was also looking tired, so we were asked to redesign the site to bring it fully up to date.
Our Approach
Working with the client and the clients' marketing agency, we identified massive potential in the marketplace for more online sales of properties. We also saw there was a lot of potential to get more clients wanting to rent and landlords wishing to let out their property. At Home have a fresh brand which is very well known in the area, so we wanted the website to live up to that, perfectly reflecting At Home, their brand and values.
We started producing an existing sitemap to show the layout of pages in the current website. This allows us and the client to visual and assess what they currently have. Working with the client, we identified some areas for improvement and removal of irrelevant pages and produced a new proposed sitemap as the base for the new website.
Once the sitemap was approved, we moved onto sketching ideas for the layout of the homepage in order to produce wireframes before moving onto the design phase. We then moved onto producing the high fidelity designs using the clients branding and images. The site is designed to be fully responsive and highly accessible for everyone, with good text size, contrast, clear navigation etc. It is designed to really help sell the properties, with clear details and large property images.
We created an XML feed from the clients' CRM system that automatically updates the properties on the website, which runs very frequently to keep things up to date. The website also has the ability to make changes to properties in the backend should an urgent need arise.
Using ConcreteCMS, the website is extremely flexible for creating new pages, editing title and meta tags, building links and other activities vital to helping improve and optimise the site for search engines.
Results
The project has been a huge success in the following ways...
- +15% increase in traffic
- +10.9% session duration
- Flexible CMS to make any required SEO changes
- Stunning new brochure to help sell properties
95+
Happy clients150+
Websites in our care9+
Years trading94%
Client retention
Having never had the responsibility of creating a new website for the business before, Made Simple Media could not have made it a more easier and pleasurable experience. From the initial meeting to the end product, we could not have been happier. Made Simple Media quickly grasped what we were looking to achieve in both design style and function.
Tanya
Dave was so patient and understanding when it came to explaining the process and how things work. I highly recommend MSM to anyone who needs that extra help understanding the fundamentals of website building.
Matt, Land Solutions (South) Ltd
We are delighted with the quality of our new website, which has enabled us to effectively communicate our various areas of work and build an engaged and increasingly active audience. The common-sense design and easy-to-navigate structure has also helped us establish our organisational identity following a full rebrand in 2017. The support has been excellent throughout.
Jack Dixon, Imperial Health Charity
We started working with David at Made Simple Media when we needed alterations and pages added to our website. He has advised us well on what we might like to add, has always been a pleasure to deal with, is reliable, and responds quickly. I would highly recommend working with David and MSM!
Ella, Park Avenue Recruitment
I honestly could not of fell on my feet more with made simple media. Everything I asked for has been done, simplifying things i was unsure about and basically made what I had in my head become a reality. A big thing for me is the availability of being able to get in touch when needed to and this was no issue what so ever. I can’t thank you enough Dave
Bobby Lord, Independant Jewellery
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